Easy Database Marketing Built to Boost Your Sales
Contact the right customers, at the right time, with the right offer, at the right price.
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Analyse, Engage, Drive Sales
We’re here to make marketing easy and affordable by offering big machine learning at a small company price. With our powerful features and multi-channel monitoring, you can understand your customers and create meaningful relationships, find out what makes them tick and get them buying again, all under one roof.
Get Started Immediately
A 1-click integration with Shopify imports all your historic data: customer, order and product information, so you’ll be up and running in minutes.
Track Against Your Targets
Input your monthly sales target to track your conversions and see how each online and offline campaign contributes to the bottom line.
Use Intelligent Segmentation
We breakdown your mailing list to group together customers with similar order values and frequency, so you can attract the right customer with the right message and avoid giving out unnecessary discounts.
Send Better Emails
Make use of our clever design features, including previewing your emails on 10 devices to ensure your message falls into your customer’s inbox, looking how you’d want it to.
Write Smarter Subject Lines
We use deep learning to analyze the strength of your subject line, in order to forecast the open-rate of your email before it’s sent. Because 99% of consumers check their email every day, make sure the ones you send actually get opened.
Nurture Your Relationships
From welcome emails to abandoned cart emails, win-back opportunities and order anniversary offers, use our pre-made flows or create custom ones with virtually any trigger, to send super targeted emails making your customers feel valued when it matters the most.
Become Metrics Driven
Understand which campaigns convert with real-time order analytics. Then delve into cohort analysis and customer lifetime value to determine how much you should spend on customer acquisition and retention.
Grow Your Business
Track coupon usage and monitor the impact of your online and offline channels all in one place so you can make smarter choices with your marketing budget and stay ahead of the competition.
Stand out from the noise with beautiful emails
Black and white emails aren’t cutting it anymore. It’s time to make your message pop using our built-in library of 500,000+ royalty free images, GIFs, countdown timers and more.
Customize one of our many eye-catching templates, or get creative and make your own, all with an easy to use drag and drop email editor.
When you’re ready to hit send, or schedule your campaign for a later date, you can preview your message on up to 10 different devices and rest assured it’ll arrive looking just as you intended; all with better email deliverability to ensure your message actually gets seen.
Get on your customer’s wavelength with ultra personalised messages
Did you know that marketers who use segmented campaigns notice as much as a 760% increase in revenue? But that doesn’t mean you need to spend hours individually emailing each contact.
We use customer data to create ultra targeted segments, grouping prospects and customers together based on their engagement and buying patterns, so you can be sure you’re sending relevant emails to the right customers.
You can even make it personal with merge tags, like their name, geographical location or date of last purchase.
Automate your marketing with advanced workflows
Wouldn’t it be awesome if you were crushing your sales targets, and yet an intelligent machine was doing all the hard work for you?
Put your segmented database into a workflow and start automatically retargeting inactive customers, prompting your high spenders when it’s time to re-purchase, and so much more!
Just pre-schedule your workflows and let the database marketing take care of itself, whilst you focus on more exciting stuff like business innovation.
Unlike our competitors, we integrate with multiple Shopify stores at once allowing you to seamlessly toggle between each database marketing dashboard to see how all your stores are performing.
What our customers say
Our first Machine Labs email generated £11,000 and it’s grown exponentially from there. That’s a better result than we’ve had with any other email software.
Anna AitkenFine Coffee Club
Machine Labs has allowed us to understand which online and offline marketing campaigns are converting the best, all in one straightforward dashboard, and it’s been hugely valuable for us.
Bill DobbieRaasay Distillery
Thanks to you guys we were able to show our investors just how valuable and loyal the Flavourly customers are. I loved the cohort analysis and we now understand our lifetime values.
We plan and run all of our marketing with Machine Labs. It lets me see exactly what's going on across online and offline marketing and has helped us get from zero to $4m of sales in our first year.
Gordon MacaulayParsley Box