Steve Jobs is undoubtedly one of the world's greatest ever marketers. However I think people very often get confused by the lessons from his business life. One of his most successful advert is shown above. "How to" is one of the classic headlines – see the Advertising Creative training – and … Read More about Which Steve Jobs are you?
How confident are you that you could write a great advert? An advert that would result in high traffic to your website and lots of conversions. For most people the answer is "Not very confident". Now imagine that you commit to spending the next three months of your life working on this advert. … Read More about How to Write a Great Advert
Left to right: Ben Ledbury, CTO; Emma Fong, AE; Dr Thomas Gambino, Data Scientist; Andrew Veitch, CEO; Will Wright, Head of UX. Photographed at the National Monument of Scotland, Edinburgh. Machine Labs Ltd is delighted to announce that the company has received over $1 million (£800,000) of Seed … Read More about Seed Round #2
Culture is something that you don't need to formally document as a smaller company. But as soon as your business starts to grow it's really important to write a short single page on your culture if you want to keep it. I'm a big believer that you should try to avoid management-speak and make it … Read More about Culture
One of the big spenders in marketing (particularly in the USA) are the political parties. Political campaigns understand that they cannot change the minds of people with strong views: committed Republicans will not vote Democrat or people who strongly support Brexit will not suddenly be converted to … Read More about World Views
Aristotle is the father of western philosophy born in 384 BCE. He knew a lot about persuading people and I still think about him every time I write an advert. He believed that there were three fundamental appeals that can be used for persuasion. Of course, he was generally trying to persuade an … Read More about Aristotle’s tips for advertising