How confident are you that you could write a great advert? An advert that would result in high traffic to your website and lots of conversions. For most people the answer is "Not very confident". Now imagine that you commit to spending the next three months of your life working on this advert. … Read More about How to Write a Great Advert
Seed Round #2
Left to right: Ben Ledbury, CTO; Emma Fong, AE; Dr Thomas Gambino, Data Scientist; Andrew Veitch, CEO; Will Wright, Head of UX. Photographed at the National Monument of Scotland, Edinburgh. Machine Labs Ltd is delighted to announce that the company has received over $1 million (£800,000) of Seed … Read More about Seed Round #2
Culture
Culture is something that you don't need to formally document as a smaller company. But as soon as your business starts to grow it's really important to write a short single page on your culture if you want to keep it. I'm a big believer that you should try to avoid management-speak and make it … Read More about Culture
World Views
One of the big spenders in marketing (particularly in the USA) are the political parties. Political campaigns understand that they cannot change the minds of people with strong views: committed Republicans will not vote Democrat or people who strongly support Brexit will not suddenly be converted to … Read More about World Views
Aristotle’s tips for advertising
Aristotle is the father of western philosophy born in 384 BCE. He knew a lot about persuading people and I still think about him every time I write an advert. He believed that there were three fundamental appeals that can be used for persuasion. Of course, he was generally trying to persuade an … Read More about Aristotle’s tips for advertising
Seed Round
We're delighted to say we raised our Seed Round today. A huge thanks to Bill Dobbie, Richard Freedman (left) and Kevin Dorren for their support for the business. We'd also like to thank Scottish Enterprise who have provided account management to Machine Labs and helped us with both advice and … Read More about Seed Round