According to a recent study, worldwide e-commerce sales are forecast to more than double by 2023 [1]. Consumer demand for e-commerce is growing rapidly, but are small and medium sized businesses increasing their e-commerce capabilities at the same rate in order to meet this demand? The businesses … Read More about Employing data science to increase your eCommerce transactions
We’ve Officially Launched!
We've officially launched our database marketing platform, integrating with Shopify which is behind $80 billion e-commerce sales each year. Just two weeks after launch, Machine Labs was selected as a Top Pick out of the 3,200 apps on the Shopify App Store and featured at the top of the … Read More about We’ve Officially Launched!
Which Steve Jobs are you?
Steve Jobs is undoubtedly one of the world's greatest ever marketers. However I think people very often get confused by the lessons from his business life. One of his most successful advert is shown above. "How to" is one of the classic headlines – see the Advertising Creative training – and … Read More about Which Steve Jobs are you?
How to Get Your Emails Opened
How many emails do you turn down daily? In 2018 the average open rate for e-commerce was 15%. That means that out of 100 emails 85 were simply not opened. The profit of your email campaigns strongly depends on the email open rate. If nobody opens your email, no new revenue from email … Read More about How to Get Your Emails Opened
How to Write a Great Advert
How confident are you that you could write a great advert? An advert that would result in high traffic to your website and lots of conversions. For most people the answer is "Not very confident". Now imagine that you commit to spending the next three months of your life working on this advert. … Read More about How to Write a Great Advert
Seed Round #2
Left to right: Ben Ledbury, CTO; Emma Fong, AE; Dr Thomas Gambino, Data Scientist; Andrew Veitch, CEO; Will Wright, Head of UX. Photographed at the National Monument of Scotland, Edinburgh. Machine Labs Ltd is delighted to announce that the company has received over $1 million (£800,000) of Seed … Read More about Seed Round #2