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Blog: Lab Notes

Our blog plus marketing hints and tips.

Episode 13: Lisa Creaven

Lisa Creaven explains how she used influence marketing and social to build Spotlight Oral Care

Lisa Creaven and her sister were both dentists in Ireland. They decided to launch Spotlight Oral

Written by Andrew Veitch Podcast 15 min read

Marketing trilemma of CAC, LTV and Volume

A trilemma is a situation where you can only choose any two good things from three options. I

Written by Andrew Veitch Advertising Marketing Strategy 2 min read

Episode 12: Scott Brinker

Marketing technology with Scott Brinker VP Platform Ecosystem at HubSpot and ChefMartech blog

Scott Brinker is VP Platform Ecosystem at HubSpot and runs the Chief Marketing Technologist Blog. He

Written by Andrew Veitch Marketing Strategy Podcast 16 min read

Donald Russell

A brilliant insert design that sold from Donald Russell

This is an insert from Donald Russell which was in a Laithwaite's wine delivery. I loved it and have

Written by Andrew Veitch Inserts 3 min read

Episode 11: Ian Morrison

Using inserts to build a £25m ecommerce business with Ian Morrison from Donald Russell and Flavourly

Ian Morrison is an expert on inserts (leaflets), using them brilliantly first at Donald Russell and

Written by Andrew Veitch Podcast 13 min read

Episode 10: Natalie Thwaites

Customer research & insight for DTC from surveys to focus groups with Natalie Thwaites

One of things that separates the brilliant Direct-to-Consumer businesses from the ordinary is that

Written by Andrew Veitch Customer Insight Podcast 17 min read

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The best time of day for sending marketing emails

Written by Andrew VeitchEmail Marketing Featured 2 min read

Editor picks

What do your customers really think?

Customer Insight Featured New Features 2 min read

The Future is Here: Our AI Powered Inspiration Tool.

Data Science Featured 2 min read

Make your peace with database segmentation

Database Marketing Email Marketing Featured 2 min read

Things We Believe About Ecommerce

E-Commerce Featured Our News 4 min read

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