Generally in life the more we spend on something the cheaper it gets. A 5-pack of delicious, sugary Pop Tarts is cheaper than a single pack. Just about everything a business buys is cheaper as volume increases. This is called an economy of scale. So let's turn to marketing. Most marketing plans … Read More about Why marketing just gets harder
Our Brand Wheel
We are huge fans of Brand Wheels. Rather than a lengthy brand book it's a very easy way of communicating the key features of the brand on one page. The wheel is divided in two with rational factors at the top and emotional factors at the bottom. The two or three most important factors are in the … Read More about Our Brand Wheel
Machine Labs launches
Machine Labs launches today! We are still not ready to offer the product but I wanted to share our three hypotheses: Every large e-commerce business has a data science team working on marketing. We believe there is a bit opportunity to productize this work and launch it as an affordable service … Read More about Machine Labs launches