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Database Marketing

Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart

Despite the rise of social media advertising, David explains why TV is still the most effective form

Written by Molly Saunders Advertising Data Science Database Marketing Podcast TV 14 min read

Make your peace with database segmentation

If, like me, you have been reading about email marketing strategies, it will seem rather clear that

Written by Thomas Gambino Database Marketing Email Marketing Featured 2 min read

Finding value in your email database – Who, What and When

Sending the exact same emails to everyone in your database is boring and outdated. Don’t

Written by Emma Fong Database Marketing Email Marketing 3 min read

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