There is general agreement that the time a marketing email is sent is very important and can
Make your peace with database segmentation
If, like me, you have been reading about email marketing strategies, it will seem rather clear that
Finding value in your email database – Who, What and When
Sending the exact same emails to everyone in your database is boring and outdated. Don’t
Making Email Marketing Relatable
Jargon, stats, and sales and marketing rhetoric aside; let’s talk plainly. When we go into a
How to Get Your Emails Opened
How many emails do you turn down daily? In 2018 the average open rate for e-commerce was 15%.