As Black Friday, Cyber Monday fast approaches we want to ensure you have all the tools you need to drive traffic to your store and rocket those sales, like never before.
Commencing on the 30th of November, this – the biggest weekend in your calendar – is your opportunity to convert newsletter signups to customers, entice lost customers with juicy offers and get your whole database buying.
It’s time to put your best products forward.
Crush BFCM 2020 with these new features:
🛍 Smart Products – Alongside drag n dropping your products direct from your Shopify catalog into an email, you can now let our machines do the work for you. Choose from New, Trending, Top Sellers or Random products and we’ll automatically populate a grid of products at the send time of your email. This feature is crucial for Black Friday, Cyber Monday success. Make sure you’re regularly pushing your discounted best products and trending products to ensure high click through rates and increased conversions.
🤖 Automation Preferences – As inboxes all over the world explode with a mass of BFCM emails, it’s important to keep your unsubscribe rate down by only reaching out to contacts who want to hear from you. That’s why we’ve added an additional option on our automations: you can choose whether these send to all your customers, or just to the ones that have explicitly accepted marketing. If you’re based in Europe or have European customers, this is super important for GDPR 😉
🌍 New Languages – When your recipients want to change their email preferences, if the options given aren’t in their language, what’s stopping them from just unsubscribing altogether? We’ve updated the unsubscribe page to now display in either French, German, Italian, Polish, Portuguese, Spanish or English, depending on the recipient’s browser settings. More languages coming soon!
📧 HTML Email Export – We care about all your customer communications… including those transactional emails sent directly from Shopify. So, we’ve enabled the exporting of email templates, so that you can update the html code in Shopify to copy your style, color and font preferences of your Machine Labs emails, to keep your branding consistent throughout.
⛔️ New Spam Prevention Measures – We’re cracking down on spammers to ensure your BFCM emails arrive right where they need to: in your customers’ inboxes.
💪 Performance improvements – We’re at our best, so you can be at yours!
Make use of these new updates and enhancements by signing into your Machine Labs account.
Stay safe, stay healthy, wash your hands and start preparing for Black Friday, Cyber Monday – it’ll be here before you know it!