Advertising Creative
  • Dare to be a Great Writer by Leonard Bishop
  • The Elements of Eloquence: How To Turn the Perfect English Phrase by Mark Forsyth
  • Ogilvy on Advertising by David Ogilvy
  • You Talkin’ to Me?: Rhetoric from Aristotle to Obama by Sam Leith
Brand and Proposition
  • Blown to Bits, Evans & Wurster, Harvard University Press.
Behavior and Framing
  • All Marketers Are Liars by Seth Godin
  • Predictable Irrational by Dan Ariely
  • The Psychology of Persuasion by Robert B. Cialdini, PH.D
Conversion Optimization