Machine Labs launches today! We are still not ready to offer the product but I wanted to share our three hypotheses:
- Every large e-commerce business has a data science team working on marketing. We believe there is a bit opportunity to productize this work and launch it as an affordable service for Small and Medium Businesses.
- We believe a big differentiator will be to offer a range of training and advice on e-commerce marketing. Think of the classic donut diagram with the product in the middle and supporting services around it.
- Particularly for this market we believe that the traditional enterprise sales process is dead. We will be a marketing driven, self service businesses with minimal contact from sales people.