Machine Labs launches

Machine Labs launches today! We are still not ready to offer the product but I wanted to share our three hypotheses:

  1. Every large e-commerce business has a data science team working on marketing. We believe there is a bit opportunity to productize this work and launch it as an affordable service for Small and Medium Businesses.
  2. We believe a big differentiator will be to offer a range of training and advice on e-commerce marketing. Think of the classic donut diagram with the product in the middle and supporting services around it.
  3. Particularly for this market we believe that the traditional enterprise sales process is dead. We will be a marketing driven, self service businesses with minimal contact from sales people.

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