Built for marketers

We understand how tough marketing can be. You’re competing against the global giants, with their multi-million marketing budgets, when really, it’s your awesome eCommerce store that deserves all the attention. So let’s fix that. 

We’re here to help you contact the right customers, at the right time, with the right offer, at the right price.

In marketing, developing quality customer relationships is crucial. That means sending relevant messages to the right people and understanding what makes your customers tick. Meanwhile, you’ve got to measure success: how does each marketing channel perform and where can you afford to spend more in order to drive sales, increase CLTV, reduce churn and hit those sales targets, all within your marketing budget. That sounds overwhelming but not with us marketing experts, on your side.

Do you want to create campaigns that convert, save hours of time and turn your marketing plan into an automated sales engine? You’ve come to the right place.

Smarter Emails

With Machine Labs, you’ll get all the tools you need to create beautiful emails, and a whole bunch of extra ones that you didn’t even know you needed. Say our subject line optimizer, for example. It uses data science to analyse your subject line, predict your email’s open-rate, and recommend subject line improvements. That’s what really gets us out of bed in the mornings. 

Ultimately, we’re here to make your job easier; so, it goes without saying, we’ve got the most user-friendly email builder around. There’s a drag and drop editor to create bespoke templates, plus a whole range of beautiful pre-made ones provided for you, alongside a fully editable interface so you can change up the fonts, colours and imagery, truly making your brand shine through, all at the click of a button. In fact, you don’t even need to leave the email editor to source images; use our import feature to nab them from virtually anywhere (Facebook, Drop Box, Google Drive, Instagram, you name it) or delve into our built-in library of over 500,000 royalty free images. Fancy customising the image with cool stickers, borders and filters?  We’ve got all that too! 

There’s more to a successful email, however, than it just looking pretty on your screen. The poignant email copy and bespoke email template that you’ve spent hours grafting over has got to look just as brilliant when it lands in your recipients inbox. That’s why we’ve installed a neat email preview feature, allowing you to view each email on 10 major devices to make sure it’ll arrive looking the way it was intended. The next challenge, is ensuring it gets there. 

Now that over 55% of all global emails end up in the spam folder, it’s important to choose email marketing software that ensures high deliverability rates. Trust us, you’ll never look back.  

“Our first Machine Labs email generated £11,000 and it’s grown exponentially from there. That’s a better result than we’ve had with any other email software. Email deliverability is vital for any small business and we noticed a huge difference when we switched to Machine Labs.”

— Anna Aitken, Fine Coffee Club